"Maybe they want to take some time off," he said. The company isn't new to production, having long operated its own Facebook-first digital properties like Beauty Studio and Gamology.īut JellySmash aims to help creators scale their own production efforts when "they have a need or a pain point," the unit's VP, Aaron Godfred, told Insider. The company also pays to license creators' old videos, and unveiled in August JellyFi, a creator finance division that will make VC-style bets on future videos. Its flagship offering, the Jellysmack Creator Program, takes existing videos and optimizes them for distribution on other platforms. JellySmash marks Jellysmack's latest business division. And the content will be distributed across multiple platforms, including YouTube, Snapchat, Pinterest, and Facebook. Creators will retain ownership of any ensuing videos. JellySmash will monetize the content by taking a cut of creators' ad dollars on the back-end of the content. The studio will fund and oversee all aspects of the creative process, including data-driven ideation, filming, editing, and thumbnail design.įor example, JellySmash produced " Cam Eats It," a long-form series chronicling spicy food challenges at iconic restaurants, alongside the TikToker Spicyy Cam. With 15 dedicated employees and assistance from other staffers, JellySmash will offer full-service production capabilities to creators like DIY expert Karina Garcia and couple vloggers Charles and Alyssa. Jellysmack on Tuesday unveiled a new original content division called JellySmash Productions that the company has been incubating for the past year. JellySmash fronts all production costs, and monetizes by taking a cut of creator ad revs. When creators are burned out or simply seeking to scale, JellySmash can film two months' worth of videos in three days.Jellysmack will produce original content for creators through its new division, JellySmash.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |